THE PROBLEM WITH TODAY'S CARBON MARKET FOR BUYERS

1. REDUCED CLIMATE IMPACT PER DOLLAR SPENT

A significant portion of the purchase price goes to intermediary fees instead of the project, meaning less money funds actual carbon reduction or removal. Over time, this erodes the buyer’s return on climate investment and undermines the very purpose of purchasing carbon credits in the first place.

2. LOWER TRANSPARENCY & ACCOUNTABILITY

Middlemen can obscure where credits come from, how they’re priced, and how funds are used — making it harder to verify quality and ensure claims hold up under scrutiny.

3. WEAKER CONNECTION TO THE PROJECTS THEY SUPPORT

Extra layers between buyer and project remove the opportunity for direct relationships, custom impact reporting, and long-term partnerships — all of which can be valuable for ESG goals and brand storytelling.